Every play matters to someone
A routine catch on third down means nothing to the broadcast and everything to whoever picked that receiver. With ten people holding picks on the same game, there's something to watch on almost every play, and the group chat has something to argue about.
Same options, different picks
Everyone in the game gets the same menu. What splits the group is the picks you make and when you make them: the odds move until the game starts, and each of you locks in the odds you got. Two friends can take the same side an hour apart and hold different points. How scoring works.
Any game, any day
Each game stands on its own. Start one for whatever you're watching, invite the friends who care about that one, and the leaderboard resets when the next game starts. In the app, your group is a lobby. You can change your picks until the game begins; in Team Pick'em, the whole slate locks at its first kickoff.